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Choosing the Right Domain Name

Choosing the Right Domain Name

A domain is the online address of a website. Every website on the internet has a unique domain name. Your domain is the building block of your brand, so make sure that it captures the essence of your business and is easy to remember. If you already have a business, try to incorporate your business name into your domain name. Follow these steps when you choose and register your domain name.

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Build Your Brand

Build Your Brand

When thinking about domain name registration, remember that your domain name will be used in many places both on and offline. In addition to printing it on your marketing materials and business cards, your domain name will likely be linked to your email address. Creating a website is a great step toward developing your brand, as well as your credibility.

Stick to .com Domain Names

Stick to .com Domain Names

Domain names that end in .com tend to rank higher in search engines and are easier for clients to find. People tend to use .com by default, so if they don’t know the ending of a domain name, they will guess that it is a .com. While the .com should be your main domain, you may want to buy up the other extensions (.net, .org, .biz) to help protect your brand.

Help People Find Your Site

Help People Find Your Site

Domain names have a strong impact on SEO (Search Engine Optimization). Remember that Exact Match Domains and Partial Match Domains will influence how you are ranked in search engines such as Google and Bing. Incorporating relevant keywords for your business in your domain name could give you a significant advantage with your customers.

Keep it Simple, Short and Unique

Keep it Simple, Short and Unique

Make sure your domain name is short, memorable and easy to type. The longer the domain name, the greater the chance for misspellings. We recommend sticking to under 15 characters. Also, select a domain name that is distinct from existing websites. Avoid buying a domain name that is a plural version of an existing website or that is a .net when the .com is taken. We also suggest steering clear of hyphens (-), underscores (_) and numbers in your domain names.

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Create your entire online presence with Wix. You can register your own domain name, create a stunning website, get top-grade hosting, and set up personalized email all in one place. Wix lets you buy your own domain, giving your business professional credibility & making it easier for people to find & remember you. Read more»

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